Personal or promotional? Tweets masquerading as personal comments get the chop

Nike has had the dubious honour of becoming the first company in the UK to have a Twitter campaign banned by the Advertising Standards Authority. Wayne Rooney failed to make it clear that an apparently personal tweet was in fact a marketing communication/advert for Nike. Both player and advertiser have received a firm smack on the wrist.

While your budget may not run to footballing superstars, it’s worth remembering the distinction in your own Twitter campaigns and not try to pass off sponsored endorsements (or employees' comments) as impartial comment.

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http://www.guardian.co.uk/media/2012/jun/20/nike-twitter-campaign-banned