Marketing by numbers - in a good way!

One of the really impressive benefits of digital marketing is the ability to measure exactly how many of the target audience have clicked on, opened, read and/or forwarded content.

It's very rewarding when clients can feedback precisely on metrics such as:

• The coverage received for press releases posted online
• The number of retweets
• The number of readers for a white paper
• The number of times content appears in Google News searches

For example, one client recently wrote...

"We published the new white paper in our newswires yesterday and we’ve had hundreds of leads - over 500 already, in fact. Great forward rates too so it seems the readers are really valuing the content and either opening lots of times or forwarding to multiple colleagues. All good news for us!"

Good to know that involving M squared achieves measurable results!

Shock Electrical fire up their marketing

I'm delighted to be working with Shock Electrical, who undertake large, prestigious electrical, lighting, communications and renewable energy projects across the South East. Shock Electrical have been successfully operating for ten years and now want to take their marketing to the next level.

First stop: a new website - and enter M squared.

Shock Electrical were referred to me by London-based Livewire Home Integration, for whom I helped to create a completely new website last year. Livewire do amazing 'automated home' installations (audiophile grade listening rooms, home cinema, intelligent security...) and working with them was a fascinating insight into how the other half lives!

Visit Livewire's website at www.livewireintegration.com to see the end product (with some cool design by Oculus Design of Reading).