It's the awards season, presumably so that the organisers can host the awards ceremony in the autumn, before the Christmas rush. Several clients in different sectors have asked for my help in preparing an entry for their specific industry award.
Here are my 4 tops tips...
Entering an award is little like taking an exam, so remember:
- Constantly refer back to the 'questions' (the criteria) to ensure you give the judges exactly what they want
- Rather than making vague claims, supply hard evidence in the form of statistics and customer quotes
- Keep to the wordcount - judges do notice if you go over! Give enthusiastic colleagues a strict wordcount and ask them to highlight what is and what isn't a 'must include' in their contribution
- Don't make any assumptions - avoid jargon, product names and technology references that the judges may never have heard of - easier said than done, of course
Good luck!
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