Marketing by numbers - in a good way!

One of the really impressive benefits of digital marketing is the ability to measure exactly how many of the target audience have clicked on, opened, read and/or forwarded content.

It's very rewarding when clients can feedback precisely on metrics such as:

• The coverage received for press releases posted online
• The number of retweets
• The number of readers for a white paper
• The number of times content appears in Google News searches

For example, one client recently wrote...

"We published the new white paper in our newswires yesterday and we’ve had hundreds of leads - over 500 already, in fact. Great forward rates too so it seems the readers are really valuing the content and either opening lots of times or forwarding to multiple colleagues. All good news for us!"

Good to know that involving M squared achieves measurable results!